Industry news

Lenzing E-Branding Service’s new features provide customers added value and improved user experience(3)

Sept 2,2022

Through the Lenzing E-Branding Service, supply chain partners receive digitally signed Certification Confirmation Letters that prove that their products are made of Lenzing’s sustainable fibers. Using the unique Certification Numbers that are provided within, consumer brands are then able to apply through the Lenzing E-Branding Service for licenses and marketing assets relating to Lenzing’s ingredient brands, thus enabling brand partners to promote the sustainable nature of their products."We are constantly exploring ways to further enhance the user experience of the Lenzing E-Branding Service and grow our service offerings to meet users’ evolving needs,” said Harold Weghorst, VP Global Marketing & Branding at Lenzing. “We hope that with the new feature innovations on the platform and enhanced service support, more brands and supply chain partners can enjoy the convenience and transparency of a one-stop brand management platform.”

With staggering growth in the number of users globally, the features of the Lenzing E-Branding Service have been applauded by various supply chain partners and brands.

"At Orsay, we use the Lenzing E-Branding Service to apply for Product Licenses for fabrics containing LENZING™ ECOVERO™ as well as TENCEL™ branded fibers. The tool is easy and efficient and we can save time by using an existing product license to start a new application. We can verify our preferred fiber composition when typing our certification number in the tool which enables us to double check our own recorded data. Thanks to the Lenzing E-Branding Service, we are also able to order swing tickets for free,” commented Agnes Clement, Corporate Responsibility Coordinator of ORSAY, Germany.

To address the online shopping trend that has been accelerated by the pandemic, in November 2021 the Digital Hangtag function was added to the Lenzing E-Branding Service. The Digital Hangtag is available for all licensed partners of Lenzing, and helps brands to enhance their product showcase on their e-commerce platforms. With the Digital Hangtag, consumers are able to recognize products made with TENCEL™ branded fibers easily, learn about their benefits, and make conscious purchase decisions.

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