TENCEL™ opens new doors in sustainable fiber application（1）

Dec. 20,2022

In its 30 years as Lenzing’s flagship textile brand, TENCEL™ has set a precedent for new realms of possibilities for sustainable fiber application across various textile segments. In its State of Fashion 2022 report, global consulting firm McKinsey indicated that 40 million tons of textile waste came from the fashion industry alone, with textile production one of the industry’s highest resource-depleting sectors. Armed with this shocking statistic, versatility and multi-functionality in fiber application have become an ever-important mandate in forging towards a more sustainable textile industry.

Out of all of the future trends predicted in the textile industry, the ‘sustainability factor’ will continue to be a key focus. There is a high importance placed on the durability or recyclability of end garments across all fashion segments. The TENCEL™ brand has taken care to embed versatile material solutions and products designed to stand the test of time, all while remaining stylish and comfort driven. This is incorporated into the core of the brand’s ethos, and over the last 30 years, TENCEL™ has provided sustainable solutions for all sorts of apparel, footwear, home and lifestyle products, redefining itself as a consumer-facing ingredient brand.