Lenzing solid in a very difficult market environment-10

December 12, 2019

Transparency from wood to garment

Lenzing will use block chain technology to support its TENCEL branded fiber business, ensuring complete transparency and trace ability for brands and consumers of its fibers in the finished garment. 

In the second quarter Lenzing announced a cooperation with the technology company TextileGenesis to accomplish this ambition; in the third quarter, Lenzing presented its first pilot project at the Hong Kong Fashion Summit.

Reprint from: https://www.lenzing.com/newsroom/press-releases/press-release/lenzing-solid-in-a-very-difficult-market-environment/