Lenzing solid in a historically difficult market environment-9

March 30, 2020

Lenzing shines at the Oscars

The TENCEL brand’s visibility was further increased through co-branding during the reporting period.

 Compared with the previous year, the number of end products labeled with the TENCEL brand nearly doubled to 173 mn.

 The digital marketing concept “Where to buy” was introduced on the website www.tencel.com www.tencel.comin the first quarter of 2019. 

Based on this concept, products made from TENCEL fibers can be presented and linked in the online shops of more than 135 partners, including brands like H&M, Levi’s, Allbirds, Victoria’s Secret, Esprit, Pottery Barn and Asos.

Lenzings fibers were also a great success at this year’s Oscar ceremony in Los Angeles. 

Three dresses worn by nominees and winners were handmade from fabrics with our TENCEL Luxe filaments. 

The strong response on social media accelerated awareness for this sustainable and innovative product of the Lenzing Group.

Reprint from: https://www.lenzing.com/newsroom/press-releases/press-release/lenzing-solid-in-a-historically-difficult-market-environment